博客來精選推薦Market-Based Management (PNIE)6版

Market-Based Management (PNIE)6版

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網友滿意度：



努力努力~~ 就算上班只有領死薪水

但是加值自己另一個實在的方式就是讀書了!!

當然還有很多原因是為了要考試啦XD

雖然讀書考試真的很辛苦，

只要一想到未來還有機會

可以參與外派的工作

我就又有鬥志了!!!

跟大家推薦讀來相當上手的

Market-Based Management (PNIE)6版

整體的編輯跟內容相當清楚豐富~

推薦給想進修努力的大家噢!

一起加油吧!!台中水晶店



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Market-Based Management (PNIE)6版

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A focus on how marketing performance, profitability, and strategies affect profit.

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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Show the importance of the numbers behind the strategy: Updated Metrics and Analytics Coverage.

1.Help students evaluate marketing performance: New Marketing Performance Tool.

2.Chapter 4 contains a new marketing performance tool that was added for the new customer value methodology presented in Figure 4-17.

3.Cover the hottest new marketing trend: Coverage of Social Media.

4.Social media is now pervasive in marketing, but students will need a way to evaluate its effectiveness, which is why Chapter 10 covers this subject in depth.

5.Show students the context: Updated Stericycle Marketing Plan.

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  作者： Roger Best
  
  新功能介紹
• 出版社：華泰文化
  
  新功能介紹
• 出版日期：2017/08/07
• 語言：英文

Market-Based Management (PNIE)6版